Paper Bag Printing Techniques Every Brand Should Know

Paper bags aren't just used to carry your stuff around or for storage; using paper bags for your business can be an ideal way to advertise your brand silently. Paper bags are in demand due to the negative impact of using plastic on the environment. They are used by brands to show their values, responsibility and high quality. The right printing for your paper bag will show off your attention to detail and elevate your brand. There are a lot of printing techniques to choose from, in this blog we will discuss all the right techniques and which one is the best suited to your brand. 

Importance of Printing for Paper Bags

Printing your paper bag with your branding works as a mini billboard for your brand. Your brand name, logo and colors printed on the paper bags makes them look unique and personalized to your brand. When a customer carries a bag printed with your branding, it advertises your brand. Printed paper bags make your brand look professional and leave a mark on the customers.

Top Paper Bag Printing Techniques

Digital Printing

Digital printing is a simple procedure for printing on your paper bags; it applies the print directly onto the paper bags without the use of printing plates. This is ideal for small businesses or shorter runs and customized orders and can be printed quickly. You can print:

• Brand name
• Promotional messages
• Different and unique designs 

Printing these details on the paper bags with digital printing makes it perfect for limited editions or festive campaigns. 

Offset Printing

Offset printing offers high quality and clear printing on your paper bags. It requires a metal plate for printing accurately and with clarity. Ideal for brands wanting vibrant, sharp and colorful detail printing on their paper bags. This is for higher end brands which include boutiques, cosmetic stores, gift and luxury packaging.

Flexographic Printing

Flexography is a quick and speedy method of printing, using rubber plates to transfer printing ink on the bags. It is commonly used for higher or larger scale paper bag productions. This type of printing is ideal for simple designs like logos, brand names, and slogans etc. It allows a faster production because the ink dries fast. Ideal for kraft paper bags used in grocery stores, restaurants, and retail chains, giving them quality within a budget. 

Screen Printing

Screen printing is a premium feel printing technique that adds raised texture to the paper bags. In this method, the ink is passed through a mesh screen onto the paper bag. This offers a long lasting and clear print that doesn't fade. Ideally used on kraft paper bags for minimal branding, used in boutiques, luxury stores, and minimal brands. 

Foil Stamping

Foil stamping is a dry process of adding a dried design onto a stamp, heating it up and adding it on to the paper bag. It offers a metallic shine and makes the paper bags look luxurious. It highlights and adds shine to the logo, brand name and other small designs. They are ideal for paper bags used in luxury retail and gifting. 

Spot UV Printing

Spot UV printing is used to add a shiny and highlighted effect to some certain areas of your paper bags. It is added to logos or certain details to make them pop or stand out. This also makes the printing to be durable, avoiding any wear and tear or fading. It is usually used by modern brands and stores to add a visually appealing look to their paper bags. 

Embossing and Debossing

Embossing adds a raised texture to the paper bags while debossing adds a depressed texture to the paper bags. This method is used to add a 3D tactile feel to the paper bags. It shows the attention to detail when combined with other printing techniques and foil stamping. It is used for minimal and sophisticated luxury brands. 

How to Choose the Right Printing Technique for Your Brand

Choosing the right printing techniques mainly depends on a brand's budget, objective and target audience. It depends whether you want a luxury image or a simple one. Each type of printing offers a different and unique benefit. Many brands combine the printing with spot UV or foil stamping for an extra impact. Select the right printing technique to improve the customer experience along with amazing branding.

Conclusion 

It is important for a brand to understand the different printing techniques for their paper bags. The right choice can increase your brand awareness, impress the customers and help you save. Whether you're printing your paper bags with simple and affordable flexographic printing or adding additional features like spot UV, foil stamping and embossing/debossing. Each printing technique helps your paper bag turn into a powerful branding tool. It is a long term investment that also improves your brand image.