What are the Top 10 Clothing Brands in USA

US Clothing Brands

The US clothing market is a big business having sales over $350 billion in 2020. The market is full of clothing brands, however, some are big players. The other smaller niche brands are also popular among certain groups of consumers. But with such a huge number of options, how would you choose the top American clothing brand?

So, here is a complete list of the best 10 clothing brands of the USA where some of them focus on simplicity while others being premium, target high-end customers. So, let’s find out which one suits you the most as per your style and budget needs.

Top 10 Clothing Brands in USA

Nike

Nike operates in over 190 countries either as a flagship store or a head office with an extensive online presence. It comes always first into mind whenever people think of a worldwide clothing and footwear brand. However, did you know that Nike is the second name of the brand? Well, it took start as a Blue Ribbon Sports back in the 1960s which became Nike after a decade of continuous working. Nowadays, consumers recognize Nike because of its swoosh logo and Just Do It slogan.

Though Nike also considers everyday apparel items, the collection of athletic wear entices the most. So, both professional athletes and everyday users can get benefit from these. The use of the latest technology to improve performance, comfort, and durability is what makes Nike stand out.

Nike Air technology, Flyknit Material, and Dri-FIT technology are trending nowadays. These not just make Nike competitive out there but also serve customers at the best. Beyond just sports, Nike is also getting fame in street wear and pop culture. The Air Jordan line is the best example in this case that transforms both sportswear and casual fashion.

The engaging marketing strategies and focus on sustainability are things that drive the most success of Nike. The best part is the range of prices of each product line including sportswear, footwear, and accessories. So, consumers of all income groups can experience luxury with Nike’s fashion.

Levi’s

Though Levi’s is a top American clothing brand, its appeal is truly global. The brand features retail stores in more than 100 countries along with strong online presence overseas. Unlike Nike, Levi’s focuses on clothing accessories like jeans, jackets, tops, caps, belts, and many more. However, denim jeans from Levi’s are what consumers love the most out there. In fact, people also recognize Levi’s from the reference of denim jeans.

However, Levi’s didn’t start out as a fashion icon. Rather, it initially used to deliver durable work wear for miners during the Gold Rush. With the passing time, it transformed into an American clothing brand with a credit of inventing the first blue jeans. Similarly, it’s the pioneer of denim jeans which are a fashion staple today. While denim is the top product of Levi’s, it also continues to expand into casual wear and accessories.

Levi’s also has a central place in American history where Levi’s jeans were the symbol of rebellion and freedom. Above all, sustainability is a great sales driver of Levi’s products. Levi’s also introduces sustainable initiatives to meet the consumer demands.

Water Less initiative and Well thread collection are the best examples till today. At the end, it’s the durability and comfort of the Levi’s apparel and clothing accessories that consumers love worldwide.

Ralph Lauren

Ralph Lauren comes into everyone’s mind when it comes to luxury clothing brands in the US. It earns such a big name in the American clothing industry by optimizing style with aesthetics. However, it began as a startup in 1967 by the designer Ralph Lauren with just a single line of men’s ties. Soon, it expanded worldwide by focusing on comfort and style into a global empire. Now, the brand offers everything in the apparel category.

However, its best ever product is still a Polo Shirt firstly introduced in the 1970s. Nowadays, it has become the signature of polo players as a logo of elegance and convenience.

Besides luxury, the brand offers a range of products to serve a wide audience in one or another way. For example, casual and premium wear, footwear, accessories, and home collection are featured products. The best part is the brand’s lines for different consumers. Ralph Lauren Purple Label reflects premium fashion while Polo Ralph Lauren caters to casual style.

Today, it’s not just a clothing brand as it advertises as a lifestyle. With this, the brand has a strong international footprint while having flagship stores in major US cities. Though the headquarter is in the city of New York, it operates in over 100 countries.

The best part of the Lauren clothing designs is their durability and classic themes.

Calvin Klein

Calvin Klein lies ahead of the competitors when it comes to minimal designs and lasting quality. The brand is now operating in over 110 countries with flagship stores in the major US cities. The minimal details and strong branding make Calvin Klein a timeless brand while still being a modern choice out there. 

Another best thing is the brand’s diverse customer base including teenagers as well as adults or professionals. Both get their trending basics or decent apparel from Calvin Klein for a polished look. Back in the foundational year of Calvin Klein, the brand came out as a coat shop in New York city. Since then, it continues to expand and now we are familiar with the brand as a powerhouse of lifestyle. 

The popular products include apparel, fragrances, accessories, and home goods all feature a modern look. Similar to other top American clothing brands, Calvin Klein also focuses on sustainable needs.

Tommy Hilfiger

Tommy Hilfiger is known as a classic outfit brand in the USA. Though the apparel designs are minimal, they are colorful and neat offering a modern twist into routine wears. In addition to high-quality products and premium designs, the brand stands out due to its strong branding. For example, the use of red, white, and blue on clothing accessories instantly recalls Tommy Hilfiger logos and designs. Americana culture is the main inspiration of its apparel designs which feel relatable and trendy.

The brand features a wide range of fashion wear to offer including casuals, formal attire, sportswear, and footwear. Its overall customer base comprises a younger audience who wants a blend of casual plus aesthetic feel. The brand also performs well internationally yet having more customers in Europe and Asia. In recent years, Tommy Hilfiger started targeting sustainable products. Tommy for Life is one of such programs that focuses on reusing old Tommy Hilfiger products.

Gap

When it started initially in 1969, Gap was just a store where people found well-fitting jeans. The only goal of creators was to serve Americans with high-quality jeans. The name “Gap” itself reflects the “Generation Gap” which is all about focusing on modern youthful clothing.

Nowadays, Americans recognize Gap as a brand of classic and casual clothing with stylish vibes. Though the brand focuses more on everyday casuals, consumers love its comfort and lasting quality. In contrast to luxury clothing brands in the US, Gap offers casuals like T-shirts, jeans, and hoodies. Not just these, the brand has a clear range of options for all ages. For example, there is a complete collection for men and women, kids and babies as well as teens. This also counts as timeless beauty of styles that fits all ages.

Since all the designs are stylish yet casual, the prices are also affordable. Nowadays, Gap is working hard on denim collection and keeps updating it with modern fits or sustainable materials. Besides making a strong presence across the USA, Gap is also emerging as a trending brand worldwide. Hundreds of its international stores reflect the Gap’s footprints everywhere.

Under Armour

Under Armour counts as one of the top clothing brands of America especially in the athletic sector. The brand was just an idea of creating something lightweight to wear during a workout in 1996. Kevin Plank is a big name behind this brand who is a former football player of the USA. He found that cotton shirts got heavy with sweat during gaming which feels quite uncomfortable. So, he tried to fix it with sweat-wicking fabric which was the first step towards a successful brand.

Under Armour stands out in the industry because of its performance-oriented gear for athletes. In fact, the brand does not offer just clothes but only what improves athletic performance. On this journey, the first big hit was its moisture absorber shirts that keep athletes dry and cool during gaming. After that, it continues to expand over clothing accessories, footwear, and tech-forward products.

Nowadays, it doesn’t serve only athletes but also a wide range of audience across seas. Consumers choose casual wear from Under Armour for day-to-day activities like workout or gym.

American Eagle

Similar to Under Armour, American Eagle also started as a store of outdoor and sportswear. With passing time, this little effort transformed into a brand of everyday clothing for Americans. Nowadays, it features everything that one should have as a routine wear like casuals yet in the youthful style.

The best ever product of American Eagle is its comfortable and stylish denim. Consumers just love the wide range of denim collection fit for all body types. Other products include wardrobe essentials like T-shirts, hoodies, formals, and shorts.

The reason why American Eagle came so far is its unique mission of individuality. The brand’s casual wear encourages people to have their own unique style. They should dress authentic and express themselves as they want. This is why the brand avoids overly luxury designs to keep things simple yet stylish.

The best part is Aerie which is a sub-brand of American Eagle focusing on intimate wear, active wear, and lounge wear. So, it’s on a mission to serve teens and young adults in the way of fashion.

Everlane

In contrast to other top American brands, Everlane is a modern option that focuses on quality. The first ever headquarter of Everlane was founded in 2010 in San Francisco which has grown quickly out there. The goal of Everlane is to create clothes that look both stylish and responsibly made than any other traditional fashion brand.

The main reason why Everlane got instant fame is the idea of radical transparency. This way, they shared openly about the factories, manufacturing processes, production costs, and pricing structures. This approach builds trust and lets customers understand the whole journey. Similarly, the No New Plastic initiative contributed to the brand’s success which shows their commitment to sustainability.

In terms of products, Everlane is a one-of-a-kind option for clean and timeless wardrobe essentials. These include the Day Glove Flats, the ReNew Collection, and the Uniform Line.

Due to this thoughtful branding approach, Everlane continues to win more and more customers. The best part is that this trending clothing brand fits the needs of all ages.

American Giant

Similar to Everlane, American Giant is a modern brand recently founded in the USA. The brand’s commitment to high-quality and durability made it popular across the United States. During its foundational years starting from 2011, the company focused on creating simple everyday clothes that last a long time. Its best ever product is the heavyweight hoodie that Americans recognize as the Greatest Hoodie Ever Made. American Giant uses thick fabric, sturdy composition, and timeless design to make it stand out from the resting product lines. Customers appreciate its comfort and durability the most.

The best part is that the company carries out every step of the manufacturing within America. Even fabric creation and sewing happen in the US which provides employment opportunities to locals. This is also the reason why people are starting considering American Giant clothing. However, the brand doesn’t represent fashion trends. Rather it focuses on routine essentials like hoodies, T-shirts, sweatpants, and jackets. Their timeless design keeps these essentials relevant to each fashion era.

Not just this, American Giant targets direct audience by following a direct to consumer model. It means that they don’t sell products in retail stores but offer only through their website. This way, they maintain the high-quality while lowering the prices.

Final Words

In conclusion, the list of top clothing brands of America goes on as it depends on individual choices about what to choose. For example, find out if it’s the simplicity and quality of clothing essentials that entice you or the trend that drives your interest. Similarly, choose your favorite American clothing brand in 2024 based on your budget as some of the brands offer affordable prices while others target premium products.